Kevin Durant Opens Up About His Childhood, His Investments—and His ‘Real Life’s Work’
Jennifer Barrett
Tagged in:
Tap to Read Full Story

You know #35 as a former Rookie of the Year, MVP and eight-time NBA All-Star. But Kevin Durant’s success reaches far beyond the basketball court.

In addition to earning big bucks from his endorsement deals—it’s reported he’ll make $36 million this year off the court, thanks to his partnerships with Nike and others—his startup, The Durant Company, has invested in companies like Postmates, Jetsmarter and, as of last fall, Acorns. As if that’s not enough to keep him busy, he also has a nonprofit, Kevin Durant Charity Foundation, which works to improve the lives of low-income kids through education and sports.

We spoke with the Golden State Warrior—who’s recovering from a sprain in his left knee and is expected to return before the end of the seasonabout his childhood, the best money decision he’s made and why there’s no such thing as a slam-dunk investment.

You’ve talked a lot about the sacrifices your mom made for you and your brother, growing up. How has she influenced your approach to your life and career?

Hard work! Plain and simple. It was so clear to me at a young age that if you didn’t get up every day and work till it was dark, you weren’t eating. So working hard and never cutting corners wasn’t even a question for me because we were starving.

I’ll never forget seeing my mom before the sun came up leaving the house on a few hours sleep, over and over and over again.

How did watching your mom struggle to support you both while working two jobs affect your own relationship with money?

To this day, I still can’t believe the luxuries this game has afforded me. It’s almost embarrassing at times, but I understand it’s the market for my profession. I appreciate every moment and how lucky I am.

Knowing how just a short time ago I had nothing has really been the leading motivation for me to have the right people work with me and help me manage my money. I want my kids and their kids to benefit from this time in my life and not ever have to go through what I went through.

I’m also very driven to be as philanthropic as I can be. I don’t think I could enjoy my success without knowing I was doing all I could do to help others.

What’s the best financial decision you’ve made so far—and why?

Having the right people around me who I trust. And trusting my instincts and asking questions. You can’t learn and grow without leaning on others.

What’s the biggest financial lesson you’ve learned?

Nothing is a can’t-miss way to make money. There’s always a catch… Do your homework before investing or supporting a business or an idea. And save! Always keep building your savings because nothing in life is guaranteed.

Ask more questions and trust yourself—just as I said before. But young Kevin had to learn those lessons for me to be who I am today and to be surrounded by the people I am with today.

What do you hope to accomplish through your namesake charity foundation?

To help as many underserved communities and children, especially through education, athletics and opportunity. It’s my real life’s work.

You own a stake in The Players’ Tribune, Tiger Beat, Postmates—and Acorns. What do you look for in the investments you pursue?

Things I connect to and believe in—and great executive teams. The people I’m investing in is really the first indicator of whether it’s something I want to be a part of.

Photo by Jesse D. Garrabrant/NBAE via Getty Images

Get the Grow Newsletter Every Week
The best money advice you never got, delivered to your inbox weekly.
The best money advice you never got, delivered to your inbox weekly.
Related

18 comments

    Durantula shared some really amazing principals: save, don’t take advice from broke people, and to only invest in what you know. Principals I’ve learned from the Green Box from Life Leadership and Orrin Woodward and Chris Brady. This is an amazing article and I hope it’s taken well by many young fans! Thank you Acorns and KD!

    KD, as a fellow member of the Longhorn Basketball Family who met you at the Wooden Awards, consider working with the Kipp Schools to locate some of their schools in the inner cities. Those kids have everything against them and getting a good education could turn their lives around. Hook Em Horns and keep up the great work.

    I am grateful that not every celebrity athlete is trying to see how much of his fortune he can dispose of in cheap commercialism. This article made me proud and hopeful that some young person might be inspired and seriously consider investing rather than spending every penny he or she earns.

    4 states in the US teach personal finance as part of required curriculum in public schools. KD’s story is great and he’s a very positive role model.

    A partnership with acorns could be a springboard to changing the wealth paradigm in the US. Imagine if college kids signed up for acorns instead of a credit card. Imagine if kids were taught the time value of money at 18 instead of learning the hard way at 38.

    How impossible that Kevin Durant have been acorn since his childhood on man sound like good advice from u. Thank you I m hard of hearing .

    The only thing I don’t like about KD is that he left my Thunder! He sounds like a smart guy, I didn’t know that I was investing in a company he is part of. Cool

Leave a Comment.