Prime Day will be June 21-22 this year: Here's how to make the most of a 'tricky' sale

"If you're prone to impulse shopping, Prime Day can be a tricky day."

Amazon vans line up at a distribution center to pick up packages for delivery on Amazon Prime Day in Orlando, Florida.
Paul Hennessy | NurPhoto | Getty Images

Amazon Prime Day is coming a month earlier this year. The retail online shopping giant has confirmed it will host its two-day shopping event, which features discounts on more than 2 million items, on June 21 and 22.

Early deals start June 2, according to Amazon. Plus, Prime members can get a $10 credit to use on Prime Day when they spend $10 on items sold by select small businesses on Amazon from June 7 to June 20.

With discounts on virtually every type of product, including so-called "lightning" deals that last only 15 minutes, Prime Day can pose problems for shoppers who might be tempted to overspend, says Trae Bodge, smart-shopping expert at TrueTrae.com. "If you're prone to impulse shopping, Prime Day can be a tricky day," she says.

If you plan to do some shopping on Prime Day, it pays to go in with a plan. Here are three tips for making sure you're capitalizing on discounts without feeling overwhelmed or breaking the bank.

Go where the deals are

Retail experts say the steepest discounts are likely to found on items related to entertaining and traveling, such as backyard games, TVs, and headphones. Amazon's proprietary tech such as Alexa-equipped home devices and Amazon's house brands are likely to see big markdowns as well, says Bodge.

You needn't restrict your shopping to Amazon alone to get the most bang for your buck, she adds. In fact, "I would avoid taking Amazon's price at face value," she says. "You should check at other retailers as well or use Google's shopping tool to compare prices."

In previous years, competitors including Walmart and Target have hosted their own sales to coincide with Prime Day.

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Video by Mariam Abdallah

Know what you want out of Prime Day

Before Prime Day, make a list of products you might be interested in buying at a discount. "Start with everyday things that you might want to stock up on, or things you need that you might have been holding off on buying," Bodge says. "Then, if your budget allows for it, think about things that might be good for the next holiday that you can stash in your gift closet."

If you're after a specific product you don't see among Amazon's upcoming sales, experts recommend adding it to your Amazon wish list to get an alert when it becomes part of a Prime Day deal. You can also sign up for services such as the ones offered by Capital One Shopping, Honey, or SlickDeals, which will alert you to deals on products you're tracking — whether they're on Amazon or not.

Think about things that might be good for the next holiday that you can stash in your gift closet.
Trae Bodge
smart-shopping expert at TrueTrae.com

'See if the $119 annual [Prime] subscription is worth it'

You have to be an Amazon Prime member to access the deals on Prime Day. If you're not already a member, this is a good time to sign up for a 30-day trial, says Bodge.

"This is a good opportunity to see if the $119 annual subscription is worth it," she says. "Test out the other benefits, such as Amazon Music and free Kindle books. If it's not your thing, you can cancel."

Even if you're a longtime subscriber, it might be a good time to make sure you're getting enough out of your membership to justify the cost. "Amazon has free shipping on some purchases over $25," Bodge points out. "It's worth examining your purchases and asking yourself, 'Can I combine my purchases and avoid paying the subscription?' Because $119 isn't just a drop in the bucket."

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