'Bachelor' Nick Viall now runs a successful company: Here are his top 3 pieces of business advice

Nick Viall.
Photo by McCall Ryan

Nick Viall is best known for his various turns on ABC's "Bachelor" reality show franchise. Since appearing on those iterations of the show, however, Viall has embarked on a series of business endeavors to create a brand beyond "The Bachelor." One among them is his essential oil company, Natural Habits.

Essential oils are concentrated plant extracts, which some people find can boost their mood or help them relax, according to the health care and education facility Johns Hopkins Medicine. Viall himself suffered from anxiety, he told Grow, and found the oils helped.

After his career in entertainment took off, Viall knew he also wanted to have an entrepreneurial project of his own. He founded the company with his sister, holistic nutritionist Maria Viall, in 2018, with $25,000 he'd made from TV and commercial work. In its first year, Natural Habits made nearly $250,000 in sales and significantly expanded its product line from one to 11 products. 

"It was important to me to build something for myself," he says, "something that I believed in and that I use and that made sense to my audience. I have an audience that's mindful about their health and wellness."

Here are three pieces of advice Viall would give to people with a side hustle and those considering an entrepreneurial journey.

Reinvest in your company

"When it comes to Natural Habits, I don't take a salary," says Viall. "Everything we make is reinvested into the business." Viall makes most of his income through his podcast, "The Viall Files," and supplements with work as an actor on TV and web series, and by appearing in commercials.

He recognizes he's in a pretty privileged position and that many entrepreneurs need to pull at least a minimal salary to start. Even so, he recommends reinvesting as much of your earnings as you can back into your business. Viall suggests using that money for things like marketing and expanding your product line.

If you're not reinvesting, he says, "how are you ensuring you're gonna get your next sale?"

Natural Habits products.
Photo by Claire Lejeune

Don't cut corners

"Playing the long game is making sure that you're selling something your customers believe in and they'll come back for," says Viall. "If you cut corners, people will call you out really fast." By contrast, Viall knew, creating high-quality products could convince customers to come back for more.

"It was important to us when we started the company to have high-quality packaging," he says, so the company elected to invest in that. "It was important to us to be USDA organic certified."

Customers can suss out when a company doesn't offer well-made products and that can lead to a lot of problems down the line. "Cheap can get really expensive," he says. 

Cheap can get really expensive.
Nick Viall
Former star of 'The Bachelor'

When you don't know, ask

Viall's "biggest piece of advice for anyone," he says, is to "be humble enough to admit when you don't know something, then find someone who does." That can mean reaching out to people in your network, or even just outside of it, to get the answer to your questions.  

When reaching out to someone on LinkedIn who you don't know, for instance, give them some background on who you are, what you're doing, what specific questions you have about your business, and why you think they'd be a great person to answer it. 

"People like helping people that want to help themselves," says Viall.

More from Grow:

acorns+cnbcacorns cnbc

Join Acorns


About Us

Learn More

Follow Us

All investments involve risk, including loss of principal. The contents presented herein are provided for general investment education and informational purposes only and do not constitute an offer to sell or a solicitation to buy any specific securities or engage in any particular investment strategy. Acorns is not engaged in rendering any tax, legal, or accounting advice. Please consult with a qualified professional for this type of advice.

Any references to past performance, regarding financial markets or otherwise, do not indicate or guarantee future results. Forward-looking statements, including without limitations investment outcomes and projections, are hypothetical and educational in nature. The results of any hypothetical projections can and may differ from actual investment results had the strategies been deployed in actual securities accounts. It is not possible to invest directly in an index.

Advisory services offered by Acorns Advisers, LLC (“Acorns Advisers”), an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Brokerage and custody services are provided to clients of Acorns Advisers by Acorns Securities, LLC (“Acorns Securities”), a broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority, Inc. (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Acorns Pay, LLC (“Acorns Pay”) manages Acorns’s demand deposit and other banking products in partnership with Lincoln Savings Bank, a bank chartered under the laws of Iowa and member FDIC. Acorns Advisers, Acorns Securities, and Acorns Pay are subsidiaries of Acorns Grow Incorporated (collectively “Acorns”). “Acorns,” the Acorns logo and “Invest the Change” are registered trademarks of Acorns Grow Incorporated. Copyright © 2019 Acorns and/or its affiliates.

NBCUniversal and Comcast Ventures are investors in Acorns Grow Incorporated.