Effective Date: January 1, 2020

This Privacy Policy sets forth how personal information is collected and used, that is provided on the Internet web site located at (the “Site”). Unless otherwise indicated, this Privacy Policy only applies to personal information collected through the Site by Acorns Grow Incorporated or any of their respective affiliates (together, for purposes hereof, “Acorns Grow”). By using the Site, you agree to be bound by this Privacy Policy and our Terms of Use, as they may be amended from time to time in the future (see “Change to this Privacy Policy” below).

Acorns Grow is committed to maintaining the confidentiality, integrity and security of any personal information about our users. This Privacy Policy explains how we protect personal information provided through the Site and how we use that information in connection with our services offered through the Site and the Grow Newsletter (the “Services”). “Personal information” for purposes of this Privacy Policy means information that identifies you, such as your name or email address. It also means indirect identifiers such as your IP address that could be used in connection with other information to identify you.

Acorns Grow stresses its privacy and security standards to guard against identity theft and provide security for your personal information. We regularly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

Personal Information Collected

We collect the following personal information from you:

  • Contact Information: such as name and email address if you sign up for the Grow Newsletter;
  • Marketing Preferences: preferences for marketing if you sign up for the Grow Newsletter;
  • Competition, sweepstakes and survey information: any information provided when entering competitions, prize draws and sweepstakes we, or a third party on our behalf, may run. We may carry out surveys and panel discussions, which may request that you voluntarily provide additional information;
  • Customer care, technical support and other feedback: questions and other messages you address to us directly through online forms and social media platforms. If you contact us by phone, we may record the conversation and/or keep a summary of the call; and
  • Other information you provide: any other information that you provide to us including, posts, date of birth, content, photos, booking times or biometric identifiers such as facial scans or fingerprints.

When you visit the Site or use our Services, we may automatically collect certain information sent to us by your computer, mobile device, or any other device. This information may include the type of device you use, operating system, the device identifier (or “UDID”), your IP address, location, mobile network information, and standard web log information, such as your browser type traffic to and from our site, the pages you accessed on our website, and other available information. We may also collect information about your use and interaction with the Site or our Services. For example, we may evaluate your computer, mobile phone, or other access device to identify any malicious software or activity that may affect the availability of the Services. When you use the Services, we may also store information based on your usage history. This includes, but is not limited to, content you viewed, event information, click stream information, and cookies that may uniquely identify your browser or your account.

Information Sharing

Acorns Grow uses and discloses your personal information only as follows:

  • to analyze Site usage and improve the Services;
  • to deliver to you any administrative notices and communications relevant to your use of the Services;
  • for market research, project planning, troubleshooting problems, and detecting and protecting against error, fraud, or other criminal activity;
  • to third-party contractors that provide services to Acorns Grow and are bound by these same privacy restrictions;
  • to NBCUniversal Media, LLC and CNBC LLC (collectively “NBCUniversal”), to perform analytics and conduct advertising and marketing; and
  • to enforce Acorns Grow’s Terms of Use;
  • and as otherwise set forth in this Privacy Policy.

We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If Acorns Grow Incorporated is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

User Access and Choice

If your preferred email address changes, or if you no longer desire to use any of the Services, you may correct or update it by selecting “unsubscribe” or “update your email preferences” in any Acorns Grow email.

We will retain and use your information as necessary to comply with our legal and/or regulatory obligations, resolve disputes, and enforce our agreements.

Cookies / Tracking Technologies

Like many companies, we use cookies (small text files placed on your computer or device) and other tracking technologies on the Services (referred to together from this point forward as “Cookies”, unless otherwise stated), including HTTP cookies, HTML5 and Flash local storage/flash cookies, web beacons/GIFs, embedded scripts, and ETags/cache browsers.

First party Cookies

First party Cookies are placed by us (including through the use of third party service providers) and are used to allow you to use the Services and their features and to assist in analytics activities.

Third party Cookies

The Services use the following types of first and third party Cookies for these purposes:

  • Strictly Necessary Cookies: These Cookies are required for Service functionality such as, system administration and performance and to assist with fraud prevention and. Because these Cookies are necessary, if you refuse them it will impact the functionality of the Services.
  • Analytics and Performance Cookies: These Cookies collect data regarding your usage of our Services and other services. We and our third party vendors use these Cookies to perform analytics, to improve content and user experience, for statistical purposes, to recognize you across platforms and devices, to develop new services, and to improve the Services.
  • Functional Cookies: These Cookies enable the Services to provide certain features, such as determining if you are a first-time visitor and remembering choices you have made (e.g., your language preferences). Data collected can also be used to select and deliver personalized content to you and measure the delivery and effectiveness of that content.
  • Targeting Cookies: These Cookies are used to collect data about your browsing habits, your use of the Services and other services, your preferences, and your interaction with advertisements across platforms and devices in order to deliver content, including advertisements, relevant to your interests. Third party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services and third party services.
  • Social Cookies: These Cookies are set by social media services on the Services to enable you to share our content with your friends and networks. These Cookies can track your online activity across other services and may impact the content and messages you see on other services you visit.

We and third parties may associate Analytics and Performance Cookies, Functional Cookies, Targeting Cookies, and Social Media Cookies with other information we have about you.


You can use the following methods to manage Cookies, you must take such steps on each browser or device that you use. If you replace, change or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again.

Targeted Advertising: Most third-party advertisers offer a way to opt out of their targeted advertising. For more information or to opt out of receiving targeted advertising from participating third-party advertisers, please visit: Digital Advertising Alliance website, or the Network Advertising Initiative’s website. The effect of opting out of third party advertising networks is explained on each opt out page. Note that for some sites, the effect of opting out of third party advertising means that customized advertising will not be delivered to you. Information regarding your usage of the online services may still be collected for research, analytics or internal operations purposes.

Browser Controls: You may be able to disable and manage some Cookies through your browser settings. If you use multiple browsers on your device, you will need to manage your settings for each. Please click on any of the below browser links for instructions:

If the browser you use is not listed above, please refer to your browser’s help menu for information on how to manage Cookies. Please be aware that disabling cookies will not disable other analytics tools we may use to collect information about you or your use of our Services.

Cross-Device Tracking: If you would like to opt-out of our browser-based cross-device tracking for advertising purposes, you may do so by opting-out using the various methods described above. You must opt-out separately on each device and each browser that you use. For more information about cross-device matching please visit the Network Advertising Initiative or the Digital Advertising Alliance. If you opt-out of cross-device tracking for advertising purposes, we may still conduct cross-device tracking for other purposes, such as analytics.

Consequences of Deactivation of Cookies

If you disable or remove Cookies some parts of the Services may not function properly. Information may still be collected and used for other purposes, such as research, online services analytics or internal operations, and to remember your opt-out preferences.


The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on the Site, please contact us.

California Collection Notice

If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).

Depending on how you interact with our website and services, we may collect the following categories of personal information about you:

  • Identifiers, such as your name and contact information, IP address, and mobile device identifiers.
  • Commercial information, such as marketing preferences and information provided when entering competitions, prize draws, or sweepstakes.
  • Internet usage information, such as browsing history, access history, and use and interaction with our website.
  • Questions and other messages you address to us directly through online forms and social media platforms.
  • Other information that identifies or can be reasonably associated with you.

This information is used and disclosed for the purposes and to the categories of third parties described in the “Information Sharing” section of this privacy policy, above.

Your California Privacy Rights

If you are a California resident, you may have certain rights.  California law may permit you to request that we:

  • Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
  • Provide access to and/or a copy of certain information we hold about you.
  • Delete certain information we have about you.

You may have the right to receive information about the financial incentives that we offer to you for your personal information (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.

California consumers may request, once per year, that we disclose the identity of any third parties with whom we have shared personal information for the third parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.

To exercise your rights, send us an email at You will need to provide additional information to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

Additional Information for California Residents

The CCPA sets forth certain obligations for businesses that “sell” personal information.  Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months.  We do share certain information as set forth in Information Sharing section, above, and allow third parties to collect certain information about your activity, for example through cookies, as explained in Cookies / Tracking Technologies section, above.

Changes to this Privacy Policy

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us

If you have any questions about our Privacy Policy, please contact Acorns Privacy Team at:

Acorns Grow Incorporated

5300 California Avenue

Irvine, CA 92617


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All investments involve risk, including loss of principal. The contents presented herein are provided for general investment education and informational purposes only and do not constitute an offer to sell or a solicitation to buy any specific securities or engage in any particular investment strategy. Acorns is not engaged in rendering any tax, legal, or accounting advice. Please consult with a qualified professional for this type of advice.

Any references to past performance, regarding financial markets or otherwise, do not indicate or guarantee future results. Forward-looking statements, including without limitations investment outcomes and projections, are hypothetical and educational in nature. The results of any hypothetical projections can and may differ from actual investment results had the strategies been deployed in actual securities accounts. It is not possible to invest directly in an index.

Advisory services offered by Acorns Advisers, LLC (“Acorns Advisers”), an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Brokerage and custody services are provided to clients of Acorns Advisers by Acorns Securities, LLC (“Acorns Securities”), a broker-dealer registered with the SEC and a member of the Financial Industry Regulatory Authority, Inc. (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). Acorns Pay, LLC (“Acorns Pay”) manages Acorns’s demand deposit and other banking products in partnership with Lincoln Savings Bank, a bank chartered under the laws of Iowa and member FDIC. Acorns Advisers, Acorns Securities, and Acorns Pay are subsidiaries of Acorns Grow Incorporated (collectively “Acorns”). “Acorns,” the Acorns logo and “Invest the Change” are registered trademarks of Acorns Grow Incorporated. Copyright © 2019 Acorns and/or its affiliates.

NBCUniversal and Comcast Ventures are investors in Acorns Grow Incorporated.