As many as 71% of American adults and 51% of American teenagers use Facebook, according to the Pew Research Center. Overall, 2.41 billion monthly users visit the site, according to social media management platform Hootsuite.
"The big advantage of Facebook is the built-in user base ― over 2 billion people!" says Nick Loper, side hustle expert and host of the podcast "The Side Hustle Show." "That means for whatever business you're in, odds are your target customers are on there."
If you're looking for an easy side hustle with a built-in audience, Facebook could be a good platform for you. Here are four ways to make money on it.
Note that in order to participate, you'll need a Facebook profile of your own.
Facebook has an entire marketplace where users can sell anything from a $260 dining table to a $20 rocking horse. To post an item on the marketplace, click on the "Marketplace" tab on the left when you've logged into your Facebook homepage, then click "sell something," and fill out your item's details. These could be items you have around the house, old but valuable VHS tapes in your parents' attic or basement, or items you've bought strategically to flip.
Note that if you're shipping an item sold using Facebook's checkout function, Facebook charges a selling fee of 5% or a minimum of 40 cents for each item purchased.
Video by Stephen Parkhurst
If you have a business with a Facebook page of its own, you can add a shop with a checkout feature on which to sell your items directly. Businesses "selling apparel, accessories including bags and luggage, home furnishings and baby or kids products get a lot of value from a Facebook shop," according to the site.
To add a shop feature to your business's Facebook page, ensure your page is set to the shopping template, click the "Shop" tab on your page, click "Go to Commerce Manager," and you'll be directed to set up and start selling.
Note that the Facebook selling fee is 5% per shipment, or 40 cents for shipments of $8 or less.
There are various buy-and-sell groups on Facebook, which sell anything from sneakers and used tech to cars. Note that Facebook restricts the sale of items like first aid kits, event tickets, animals, and may other items that don't meet their community standards.
To sell an item on a buy-and-sell group, log into your Facebook profile and search for groups that sell your specific item or favorite brand. Many groups require approval to join before you can start posting items for sale. Once you're approved, there'll be an option to create a post to sell something directly under the group's banner. Click "sell something" and fill out the details.
Whether you're posting an item from a page or a personal profile, if a sale is made using Facebook's checkout function, the shipment fees listed above apply.
If you're adept at creating videos or maybe even have a filmmaking business of your own, Facebook offers the option to monetize your videos by letting ads appear in them. "Creators get a share of the revenue from the video ads shown to their viewers," according to Facebook.
There are stipulations videos must meet in order to be eligible for monetization. Your videos must be posted on a page (like a business page), not a personal profile, for example, and must meet Facebook's partner monetization policies, which say they must follow community standards and share original content. Your videos must also have accumulated at least 30,000 one-minute views in the last 60 days, and they must be at least three minutes long each.
"You can use the Facebook platform to earn anything from a few dollars selling stuff around the house," says Loper, "to thousands of dollars a month or more selling a specialized product or service to the right audience."
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