Earning

I only work on my business during weekends, but it still brings in six figures a year: Here's how I manage my time

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Jen Glantz is the founder of Bridesmaid for Hire.
Photo by Chris Ziegler
Key Points
  • "My sources of passive income help bring in ongoing revenue for the overall business, anywhere from a couple hundred to a couple of thousand of dollars a month," writes Jen Glantz.
  • "If you're starting a side hustle that requires you to provide an in-person service, consider how you could you train others to be able to work with clients down the line, so that you can still earn income from your business, without having to be everywhere at once."
  • "The extra time I have during the week lets me explore new business ideas and hobbies. Ultimately, it helps me create balance in my life, and that's priceless."

One of the biggest lessons I have learned over the last seven years as a solo entrepreneur with multiple income streams is how to effectively manage my time to make the biggest impact. 

My most profitable business, Bridesmaid for Hire, is one that I run entirely on the weekends. It currently brings in more money a year than I made at my old 9-to-5 job. And it was also the first side hustle I created, which jump started the career I have today. 

Aside from answering the odd email or phone call during the week, I do all the heavy lifting on the weekends, whether it is working the weddings and events, creating content for brand deals, or providing a variety of services for my clients. 

During the week, I spend my time working on my other side hustles, including my newsletters and podcasts, coaching, creating courses, and writing books.

Today, I make six figures a year by only working on the Bridesmaid for Hire business two days each week. Here's how.  

I found people I could trust to help execute my vision 

One of the largest ways my business, Bridesmaid for Hire, earns money is through the in-person services it provides brides and grooms on their wedding day. 

Most packages include a series of pre-wedding phone calls, typically taken on the weekends, and anywhere between six to 12 hours of support on the day of the wedding (which usually is a Saturday or a Sunday). The packages have a starting price point of around $2,400 and go up from there.

Two years into starting my business, I decided to scale these in-person offerings, by offering the option of hiring a trained professional on my team to come to your wedding instead of having me there. In those cases, we keep a percentage of the package price and pay the team member the rest as their fee. While we don't have full-time employees, we do have people who we can turn to, all over the country, when there's a wedding need in their area. 

If you're starting a side hustle that requires you to provide an in-person service, consider how you could you train others to be able to work with clients down the line, so that you can still earn income from your business, without having to be everywhere at once.

I created a simple promotion strategy for my passive income streams

During weekends where I don't have a wedding to work, I spend six hours (three on Saturday and three on Sunday) managing the different income streams I have for this business, which include a course on how to start a wedding business, merchandise, a card game, and books

All of these offerings generate passive income, so the time spent on the weekend revolves around creating content to promote them, scheduling social media posts, and developing marketing initiatives to go live during the week to help generate sales.

I taught myself how to create these passive income streams and found a number of platforms, at different price points, to help support them. 

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For example, I created the course on a site called Thinkific, which lets me host the course and sell the courses directly from there. I also designed the merchandise using free templates on Canva and printed it on VistaPrint. I used Reedsy to format my book for free, and Make Playing Cards to print my card game. 

All of these did require time and effort up front, but now, my sources of passive income help bring in ongoing revenue for the overall business, anywhere from a couple hundred to a couple of thousand of dollars a month. 

Now it only takes a minimal amount of time over the course of the weekend, to prep my marketing and social media channels for the week. I usually put together 10 social media posts and five marketing emails during this time. 

When you're thinking of your weekend side hustle, I would brainstorm one or two ways you can generate passive income, so that you can free up the amount of time you're working providing a service or using your time to be present with clients. 

I make connections and create content in batches 

One final source of income that I work to generate on the weekend for the business is around sponsorship and ad revenue. Since I started the business, almost seven years ago, I've built up a large audience on my marketing channels, including my social media accounts and my newsletter.

I spend about an hour over the weekend connecting with brands who want to reach my audience and broker deals with them that range from two to six months. These deals include social media mentions, newsletter ads, and inclusion in events that I host. 

I spend additional time on the weekend, usually an additional two to three hours, creating content for the brand collaboration, like videos for social media or writing content mentioning them in the newsletter. 

In an effort to be wise with my time, I usually do this once or twice a month and create a batch of the content that I can use throughout the month. And during the week, I spend only 10 to 15 minutes checking up on the scheduled content to make sure it looks good and it went live to my audience. I schedule the content using tools like social media scheduler Buffer and my newsletter provider, Flodesk

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Once I had an audience of over 1,000 subscribers or social media followers, I started approaching brands to work with them on collaborations. Find brands you think your audience would enjoy learning more about and send them an email that includes details on your business, audience, and partnership ideas that you had in mind. 

If working on weekends isn't for you, that's understandable. But I have found that using Saturday and Sunday as a way to generate additional income has some unique benefits. It gives my weekends structure and purpose, and it lets me plan more fun things to do around those work hours. 

Plus, for some, it may even allow you to get paid to tap into passions you enjoy but don't have time for during the week. The extra time I have during the week lets me explore new business ideas and hobbies. Ultimately, it helps me create balance in my life, and that's priceless. 

Jen Glantz is the founder and CEO of the business Bridesmaid for Hire, the voice of the podcast "You're Not Getting Any Younger,″ and the author of the Amazon-bestselling books "All My Friends Are Engaged and "Always a Bridesmaid for Hire."

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