In recent years, retailers have spread out the sales, building up deals for Thanksgiving, Cyber Monday, and Super Saturday. In response to the pandemic, retailers will not be open on Thanksgiving, and instead are turning Black Friday "into an entire season," shopping expert Kristin McGrath recently told Grow. Many stores have already posted deep discounts on products and doorbusters.
The shift comes as stores look to dilute holiday shopping crowds while still racking up sales. Store traffic during the holiday season is expected to be down 25% compared to last year, according to consulting firm ShopperTrak.
Here's where to get the best Black Friday deals this month, and other tips from shopping experts.
"Retailers are spreading out their deals over the course of multiple days, and in some cases, multiple Black Friday events over the course of the entire month of November," says Regina Conway, consumer expert at Slickdeals.
Walmart is spreading the spending holiday over three separate events where you can shop online or in stores. Online deals will be released a bit earlier than in-store ones, though. For example, the first event started November 4 at 7 p.m. ET, then more new deals were announced on November 7 online at 12 a.m. ET, and 5 a.m. local time in stores. The same will happen on November 11 and November 27.
Sam's Club is hosting many savings events throughout November, including their annual Thanks-Savings event. This year, it will be a 10-day sale from November 20 to 29. Usually, it is four days long.
"Depending on the product, discounts range from 20% off up to 90% off" during Black Friday sales, Conway says. "The higher discounts tend to be for items in the home goods and cookware category."
At Target, a 30-piece Rubbermaid container set that is regularly $42 is retailing for $8, an 84% discount. You can also get a 5-quart KitchenAid stand mixer for $260, or 40% off the original price. If you're in the market for an air fryer, a 7-quart PowerXL Vortex air fryer is $65, or 50% off its original price.
As usual, electronics are also being heavily discounted. At Best Buy, a Hisense 70" Class H65 Series LED 4K UHD Smart Android TV is discounted from $650 to $400, a bit more than 60% off. A Lenovo 14-inch laptop is discounted from $1,599 to $1,199.
Just because deals will be offered all month, and probably through the end of the year, doesn't mean you need to shop for the next six weeks. Here are some tips for how to be smart when holiday shopping.
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