Shoppers making a game plan for Amazon's Prime Day sales—coming up on July 15 and 16—may want to try competitors, too.
Other retailers are well aware of Prime Day's importance. Amazon didn't disclose sales figures from its 2018 event, but some analyst estimates on global sales topped $4 billion. Half of the Amazon Prime subscribers who bought something at Amazon on Prime Day spent more than $100, according to Business Insider Intelligence research.
So other stores are offering "holiday" sales of their own. Here are three to add to your comparison-shopping list:
On July 15 and 16, Target is having its own sale called Deal Days. Sales on July 15 include 40% off select furniture, discounts on brand-name kitchen items including KitchenAid and the Instant Pot, discounts on brand-name vacuums including Shark, Hoover, and Dyson, and a "buy two, get one free" book sale.
On July 16, deals include 5% off e-gift cards and 30% off swimsuits, sandals, and Evenflo car seats and strollers.
"A lot of retailers are upping their shipping game," says consumer savings expert Andrea Woroch—and Target is no exception, with free two-day shipping on orders of $35 or more (and on most items for store cardholders). The retailer is also touting its same-day options like Shipt delivery and in-store and drive-up pickup as Deal Day advantages.
Walmart has two different sales overlapping with Prime Day. From July 14 to July 17, shoppers can find on electronics, fashion, toys, and home appliances. "Walmart is focusing on the Instant Pot Lux line, rather than the Duo line, which is where Amazon's deals are," explains Kristin McGrath, shopping expert and editor at Offers.com.
She says Walmart is also offering deep discounts on Dyson's entire line of vacuums—a sale she thinks Amazon is unlikely to match.
Walmart also declared July 8-16 "Google Week," with discounts on an array of Google products that compete with the Amazon Echo. These include Google Home (on sale for $69 instead of $129) and Google Nest Alarm System ($299 instead of $399).
And if you want to shop online as opposed to in-store, Walmart has started offering free next-day delivery on many items.
A recent eBay ad dinged Prime Day as deals on "a bunch of stuff nobody wants." So on July 15, eBay will have The Crash Day Sale—another jab at Amazon, which crashed on Prime Day last year. Ebay's sale advertises savings of more than 50% on brand-name products from Apple, LG, Samsung, and KitchenAid.
And, according to their press release, if Amazon does actually crash, eBay will offer a "fresh batch of too-good-to-be-true deals."
The online auction giant is also offering other special sales this month, through July 22. Right now, deals include an Apple Watch for 41% off, a Samsonite suitcase for 78% off, and Adidas shoes for 49% off.
More from Grow: