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Baked by Melissa co-founder on leading and succeeding during Covid
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Baked by Melissa co-founder on leading and succeeding during Covid

Baked by Melissa, founded in 2008, is a multimillion-dollar cupcake company. When Covid-19 hit in March 2020, co-founder and newly appointed CEO Melissa Ben-Ishay helped her company pivot and find a new model for success.
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Fri, Mar 11 202210:39 AM EST