Half of shoppers plan to do most of their holiday shopping online this year, according to data from Morning Consult. In fact, Cyber Monday shoppers are expected to spend between $10.8 and $12.7 billion this year, Adobe Analytics estimates — making it the largest online sales day in history.
The deals aren't stopping today, either: Cyber Monday has transformed into Cyber Week, which offers a great opportunity to find holiday shopping and other deals.
Here are three things to buy and one to skip, according to consumer shopping analysts.
Many big-box retailers are offering deep discounts on brand-name toys this week, says Julie Ramhold, consumer analyst with DealNews.com.
Kohl's is offering 40% off select Lego sets, including a Super Heroes Avengers Hulk Helicopter Rescue set, which is discounted from $60 to $36. Target is also offering 40% off select Lego sets, along with "buy two, get one free" Disney toys, and "buy two, get one free" Nerf toys.
"Amazon is calling out specific toy categories and offering 'Cyber Monday prices' on the likes of Nerf, Play-Doh, action figures, Hasbro games, and more," Ramhold says. Jenga, for example, is retailing for $15, 50% off its original price.
On Cyber Monday itself, Target is offering $50 off both the Apple Watch Series 6 and the AirPods Pro. At Best Buy, Beats by Dr. Dre Powerbeats Pro Totally Wireless Earphones are discounted from $250 to $160.
If you miss out on a gadget deal today, don't worry, says Kristin McGrath, shopping expert at Offers.com. "After Cyber Monday wraps up today, it's likely retailers might tease a few more of their unsold Cyber Monday deals as last-chance buys, as well as offer longer-running Cyber Week promos," she says. "Shoppers who missed Cyber Monday this year should definitely check in on their favorite retailers this week to see what deals they're offering."
The largest discounts will be on computers, according to Adobe Analytics, which predicts discounts of about 30% off.
"From Target to Best Buy, there are tons of electronics on sale this week, including TVs, smart speakers, headphones, and laptops," Ramhold says.
Best Buy is selling a 70" Class 6 Series LED 4K UHD Smart Tizen TV for $530, discounted from $750. You can also get a 2-pack of Amazon Echo Dots for $50, half the original price of $100. And at Target, a Facebook Portal Mini is discounted from $130 to $65 and a Roku Streaming Stick is discounted from $49 to $30.
You will see some steep discounts on clothing, including some jackets and sweaters, Ramhold says. For example, J.Crew Factory Outlet is offering 60% to 70% off everything sitewide. But when it comes to durable winter clothes, it's best to hold off.
"The discounts likely won't be as deep as what we saw last week," she says. "They're probably also not going to get anywhere near what we'll see in January when retailers start trying to clear their racks. So unless you need something to wear this winter, you'll save more by waiting."
Remember, due to the ways that the Covid-19 pandemic has affected the supply chain, there will be more shipping delays than usual. If you want gifts to be delivered before December 25, it's smart to order soon.
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